Wittmann Beletage: From Fabric to a Visual World

Project at a glance

  • The task. Create CGI imagery of Beletage by Sebastian Herkner for Wittmann. The project covered scanning the original fabric, detailed 3D modeling and an interior designed around the brand — room views and close-ups form a single image series.
  • The purpose. Show materials, proportions and the sofa's presence in a room. Wittmann used selected images in an advertisement in HOME magazine, September 2025, connecting the detail of a digital product image with the brand's presence in print.
  • The benefits. The model, digitized materials and interior provide a basis for additional views and formats — lighting, camera position and framing can be adapted to each use while maintaining the same visual direction.

Gallery

The full series

A culture of comfort

At Wittmann, craftsmanship and comfort belong together. For our images of Beletage, that meant paying attention to soft transitions, the volume of the cushions and the character of the upholstery — qualities that needed to read in both the full composition and the close-ups.

Form and configuration

Beletage is a generously proportioned modular sofa system designed by Sebastian Herkner for Wittmann in 2025. Curved and straight elements combine in different seating arrangements, while a recessed metal frame gives the upholstered forms a floating appearance.

A digital material from the original fabric

We scanned the original fabric, calibrated its color and built a PBR material. UV mapping, roughness maps and normal maps define how the fabric sits on the model and responds to light in the render, letting us refine the weave, sheen and surface texture.

From a shared moodboard to a brand environment

We recreated the sofa as a high-poly model, including seams, edge profiles, cushion volume and folds, with subtle contact shadows helping define the transitions in the image. Working from a shared moodboard, we developed an interior with deep colors, warm wood, selected artworks and large windows for soft daylight — a front view of the sofa and a wider composition that places it in the room.

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