A collection built from two materials
The Gibraltar collection combines a slender, powder-coated tubular steel frame with webbing suspension and upholstered seat and back cushions. That relationship between materials was the starting point for the image series — our task was to keep the frame, webbing and upholstery distinct in every shot while presenting the furniture in a Mediterranean setting.
Showing the webbing, upholstery and frame in detail
The lounge collection called for a Mediterranean setting, with landscape, sunlight and color establishing the summer atmosphere while the furniture stayed the focus — slender tubular frames, tensioned webbing and patterned cushions. The renderings combine overall views with closer perspectives on these details, with color contrasts and camera angles revealing how the cushions rest on the webbing and close-ups showing the differences between coated metal, webbing and fabric.
Building the collection as 3D models
Sedda supplied photographs and drawings of the lounge furniture, from which we built the sofa, ottoman and tables as photorealistic 3D models. UV mapping determines how textures sit on those models, with the manufacturer's material references providing the basis for the coated tubing, webbing and patterned upholstery. Using PBR materials, we coordinated color, surface structure and reflections with the lighting.
A Mediterranean brand environment
Working closely with Sedda, we developed a setting for the collection's visual brand communication — landscape, lighting, colors and accessories all coordinated so the architecture and surroundings frame Gibraltar while keeping attention on the furniture itself.