From blue edge lighting to a bright studio
The film opens in deep blue — a narrow rim of light traces the tabletop's edge while the rest of the table stays in shadow. A lighting change then introduces a bright, warm studio setting where the furniture's form, surfaces and construction become visible, setting the film's pace and drawing attention from the outline to the details.
Base options and accessories in context
Round tube, square tube and wood each change the table's character. The animation switches between base options beneath the same tabletop; power connections and an acoustic panel complete the presentation of the system, with the camera showing how the components fit the product without turning the film into assembly instructions.
The mechanism beneath the tabletop
The camera also views the table from below, revealing the mechanism and how the parts connect. The 3D animation moves from the table in use to its folded and stacked states, making the relationship between form and function clear through the product itself.
From the product to its setting
The film closes by moving from the studio into interiors designed for the project — individual tables and a grouped arrangement in a conference room show different uses. We developed these virtual interiors as part of the creative work for Schneeweiss, continuing the film's visual language into real-world context.