Perennials: Wallcoverings and Rugs in Conversation

Project at a glance

  • The task. Bring wallcoverings and handcrafted rugs from the Hot off the Block collection together across four rooms and twelve images. The brief called for romantic light, views through connected spaces, and wallcoverings extending over cornices, door reveals and sloped ceilings.
  • The purpose. Keep wallcoverings and rugs recognizable as individual products while working together. We developed the architecture, furnishings, lighting and materials in 3D — the patterns lead the interiors, the furniture supports them.
  • The benefits. Twelve images from four scenes, with selected images also in a second aspect ratio. The series combines room views and material details, with coordinated camera views and lighting maintaining a consistent visual language for the collection.

Gallery

The full series

The choreography of two patterns

Two patterned textiles in one room can compete for attention. Both meet in all four rooms; in the hallway, three wallcoverings share the view with a runner. The answer was layering rather than toning the patterns down — scale and contrast establish a hierarchy that gives the eye a place to rest, so pattern on pattern becomes a coherent visual world.

One design, two materials

Fine Vine appears twice: as a hand-knotted rug in Blackberry and as a wallcovering in Cerulean. The related motif presents different challenges for 3D visualization — on the rug it forms a raised border, on the wall it creates a repeating rhythm. Pile height, fiber direction and shadows within the rug called for a different treatment from the wallcovering's surface, so we developed the two digital materials separately.

Pattern repeats follow the architecture

The wallcovering had to continue around cornices, into door reveals and over doorframes, extending across a sloped ceiling in the third room. 3D modeling and texture mapping work together here: geometry defines the surface, while mapping positions the pattern — showing how the design relates to different architectural elements, not just a swatch.

Four rooms designed around textiles

Before we could render a pattern, we needed to design the rooms — collected interiors, timeless surfaces without period imitation, painted millwork rather than white woodwork, and a deep, saturated palette. Antique pieces sit alongside midcentury silhouettes and upholstered furniture; furniture makes the setting convincing, while the textiles remain the focus.

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