Kvadrat: Textiles on Chairs — Photorealistic Furniture Renderings in CGI

Project at a glance

  • The task. Show Kvadrat textiles on a selection of international furniture designs. Kvadrat supplied links to the manufacturers' websites; we modeled the furniture from the images on those pages, created the fabrics as digital materials, and developed the interiors, lighting and post-production for the series.
  • The purpose. Show architects and designers how a Kvadrat fabric reads across different upholstered forms. Close-ups add weave, seams and transitions to the overall views, and the series feeds lookbook and social media applications.
  • The benefits. The models and materials can support further images. Fabric orientation, scale and lighting are adjusted to each piece and camera angle, which provides a basis for extending the series without rebuilding every scene from scratch.

Gallery

The full series

From product photos to 3D models

Each digitized textile was mapped to the upholstery form of an individual piece, with overall views and close-ups showing the relationship between weave, color and furniture design. The selection ranged from the HAY Quilton sofa by Doshi Levien and the Muuto Doze Lounge Chair to designs by Arper, Pedrali, Blå Station, DesignByThem, Artifort, Cassina and Fritz Hansen — models built for visualization, not as engineering data for manufacturing.

Weave and stitching in close-up

A fabric reads differently on a straight backrest than on a curved cushion. Using PBR materials and adjusted texture coordinates, we developed the weave, fiber detail and response to light for each piece — close-ups show, for example, the fabric structure on the Arper Aston Club and the decorative stitching of the Cassina Utrecht.

Minimal interiors that keep the textile in focus

The restrained interiors draw attention to form and material. Architecture and accessories recede, while lighting brings out the weave on the upholstery — furniture by Fredericia Furniture, Haworth and Wekino shares a consistent visual setting while retaining its individual character.

Motion and a lookbook

Short animated GIF sequences accompanied the high-resolution renderings, with forward and backward movements changing the view of the furniture and its surfaces. The project gallery also fed a lookbook and social media posts — and connects to our work on Kvadrat's Waves acoustic curtains, which explores how textiles define a space in a different way.

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