Weave, color and outdoor space
Kvadrat's outdoor rugs combine traditional craft techniques with braided polypropylene ropes. The collection includes Miori, Mioro, Sia and Sio — distinctive structures sharing one color palette, designed by Danish textile and color designer Margrethe Odgaard. We developed the CGI product images and 3D product videos that present them in outdoor settings, with terraces, pool areas and selected furniture giving the rugs spatial context so material, proportion and color lead the composition.
From woven structure to a brand setting
Margrethe Odgaard's color concept was our starting point. Our task was to develop a coherent product presentation in which close-ups and wider views follow the same visual direction — a collection that speaks to designers, hotels and resorts alike. For the CGI textile materials, we worked through the differences between weave structures, from an individual rope to the rug beneath a seating arrangement, combining furniture modeling and surface reconstruction with 3D scans. Geometry and material development formed the basis for the rugs and their surroundings, with furniture, planting and architecture coordinated within each setting and color appearance reviewed together with Kvadrat.
A visual language for stills and film
We developed digital brand settings, product images, storyboards and 3D animations for the collection. The gallery shows the images in use on Kvadrat's website and Instagram, connecting the production work with its role in the brand's communication. The CGI product images show the rugs within a seating arrangement and up close, with animation adding movement to these views — architecture, furnishings and lighting connect the individual images as one series.
What material imagery can show
Grazing light defines the braiding; small shadows give the gaps depth, revealing how the weave is built. They don't establish how the rug feels or its temperature — a physical sample remains important for that. The result combines views of the digital work with finished terrace scenes, showing how materials, furniture and outdoor space come together.