FOR: From Product to Bathroom Brand

Project at a glance

  • The task. Create CGI product imagery and 3D product videos for FOR's Odivis and Leano bathroom collections, alongside digital interior settings for trade shows and showrooms.
  • The purpose. Give each collection its own visual identity — Odivis through organic, oval forms, Leano through fine contours and a continuous rim — while keeping materials and lighting consistent enough to read as one brand.
  • The benefits. One coordinated set of product and interior renders that carries across the website, catalogs, social media and trade-show presentation.

Gallery

The full series

Building atmosphere before anyone steps in

How do you convey a bathroom's atmosphere before anyone steps inside it? For FOR, we brought materials, lighting and interior design together in product imagery and 3D product videos for bathroom furniture. Reflections in glass, matte surfaces and soft shadows give a visual sense of the spaces and the products within them.

Two collections, two visual settings

FOR's Odivis and Leano collections take different approaches to design. Odivis features organic, oval forms; Leano uses fine contours and a continuous rim detail. We developed our bathroom settings to carry those differences through architecture, color and materials — warm terracotta tones and softly curved surfaces for one, restrained spaces in gray and green for the other.

Imagery for a brand launch

We supported FOR's visual presentation from the beginning, working from the brand strategy and communication brief to create 3D product imagery, product videos and digital interior settings for trade shows and showrooms. The gallery also shows the imagery in use on FOR's website, in catalogs and on social media — product, setting and lighting stay coordinated across all of them.

Showing product details in context

A vanity needs to work within the room, while its details deserve a closer look. The series combines complete bathroom views with close perspectives on faucets, ceramic fixtures and furniture — an open drawer reveals the internal organization, while mirrors and glass surfaces show light and depth. Our understanding of materials, rooted in craftsmanship, shaped how we rendered glass, ceramics and furniture surfaces, coordinating reflections, gloss and shadow so matte finishes and textiles contrast clearly with glass and faucets in every scene.

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