EMU: Outdoor Furniture Above Manhattan at Dusk

Project at a glance

  • The task. Present EMU's outdoor collection — chairs, tables and lounge seating with clean lines and fine metal mesh — on an urban rooftop terrace, combining wide skyline views with close, detailed product shots.
  • The purpose. Bring together two scales the brief called for: the view across the city and a close look at each piece of furniture, sharing one visual direction across both.
  • The benefits. A shared setting, lighting and color direction lets wide establishing shots and close product details sit together as one consistent series, extendable to further pieces from the same collection.

Gallery

The full series

Manhattan in the golden hour

Rooftop bars and cafés set the scene, with warm light just before sunset falling across metal surfaces and a wood deck; planting and a few accessories complete the urban setting. EMU asked for the Manhattan skyline as a backdrop, so we first arranged café chairs, lounge tables and bar stools in sketches that established a shared setting for both wide views and close-ups — light and shadow separating the dark furniture pieces so their lines stay clear against the city.

Preparing models for close-ups

We began with the 3D models supplied by EMU and refined them for the planned views, adjusting geometry and topology so curves, edges and the fine metal mesh would read clearly at close range. Spatial depth, camera angles and light were developed together — warm evening light sets the mood while the dark furniture keeps its definition, with one consistent color direction connecting the individual views.

Atmosphere with room for the product

The imagery shows the furniture in context — at a table, along the bar, in a lounge grouping — with only a few people appearing, enough to bring life to the setting without drawing attention from the collection. Wide views establish the location; details reveal edges, open metal mesh and the way they catch the light, with the gallery also including catalog spreads that place the renderings within a shared layout.

A setting shaped around the collection

The series shows how architecture and CGI for outdoor furniture can work together — developed from EMU's brief, the setting gives the collection a spatial context that carries through the different views, with the skyline supporting the furniture rather than competing with it.

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